Rural Poultry is working on Promotion, Development, Marketing and Management of Kadaknath Rural Poultry Farming and evoking entrepreneurship among tribal farmers, unemployed educated youth, women and weaker section of the society. Kadaknath: (Black Meat Chicken) It wants to generate alternative source of income to boost or strengthen the economic condition of these tribal families through the commercialization of Desi (organic) chicken called Kadaknath. Kadaknath is a local bird of Madhya Pradesh reared mainly by the tribal community of Jhabua. The bird is very popular among tribal and in other cities and states mainly due to its adaptability to the local environment and disease resistance, tasty meat quality, texture and flavour. The Impact/Intended Impact Economic Impact Alternative and regular income source Better Livelihood opportunities and increase in purchasing power Social Impact Social upliftment Positive attitude among people towards poultry farms and businesse Decrease in migration Literacy rate will increase Poverty rate will fall down Increase in skill sets like marketing Enhance affordable protein rich food availability among clients